Black Friday and Cyber Monday have proven that the American’s will to buy, buy, buy is alive and well. Shoppers also love to compare prices and ensure they are getting the best deal they can before they part with their hard earned money. One trend that has taken hold the last few years is showrooming. Showrooming is where customers come to your store to see the products they want, examine them and see if they really want to buy it. Maybe they test the smoothness of a reel, the action of a rod or see the true color of a new lure.
Small business owners have many things to worry about, plan for and be in charge of. One area that many overlook is their cyber security. As it becomes easier for more businesses to join the digital age and promote their stores online, it is becoming increasingly easy for hackers to gain access to their sites. While hackers can bring down your site, they can also view and use financial information for your store and your online shoppers for their own benefit. This will not only cost your store, it has the potential to scare off future buyers if your site is a known source of identity theft.
The lifeblood of every business, no matter what you sell, make, or the services you offer, is cash. Without it you cannot buy inventory, pay employees, advertise or even keep a roof over your head or the lights on. But how do you manage your cash flow and how do you ensure you have enough of it when you need it? These are questions many retailers stay up late at night worrying about, especially this time of the year.